Thursday, August 20, 2009

Say What?

The Associated Press: Chrysler cuts powertrain warranty to 5 years: "AUBURN HILLS, Mich. — Chrysler Group LLC said Wednesday that it is dropping its lifetime powertrain warranty in favor of a 5-year, 100,000-mile guarantee.
Chrysler spokesman Rick Deneau said the decision was driven by market research that showed consumers prefer warranties with a fixed time period. Powertrain warranties typically cover repair or replacement of transmission and engine parts.
'Basically, the assumption of a lifetime warranty just wasn't that big a deal to consumers,' Deneau said."
Somebody needs a new market research group. This is so mind-bogglingly stupid I'm at a loss for words.

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